You don't need more marketing content.
You need better answers when it matters.
The Intelligence Desk is a decision intelligence platform for marketing operations leaders built around research, frameworks, and tools for the martech stack, MOps processes, and people decisions you make every quarter.
The Intelligence Desk is built for the decision, not the feed.
What is it?
Marketing operations leaders are surrounded by content. Newsletters. LinkedIn posts. Analyst reports. Webinars. Vendor benchmarks.
None of it is designed for the moment you're actually in — when you need to rationalize a stack decision to your CFO, figure out whether your team structure is the real blocker, or determine if the AI tool you're being pitched is worth the integration work it will require.
Generic content doesn't help you make better decisions. It keeps you informed about the industry. That's different.
The Intelligence Desk is a platform organized around the decisions MOps leaders repeatedly face: stack rationalization, budget defense, process design, team ownership, and AI integration.
Every piece of content is structured to help you think through a specific problem or decision, not just understand a trend.
That includes:
Market Insight Reports — pattern analysis from audit work, structured to help you benchmark your operation against what's actually happening at comparable organizations
Decision Frameworks — step-by-step tools for the recurring decisions MOps leaders face: stack audits, CFO presentations, team ownership models, make-vs-buy evaluations
Executive Briefs — short, dense summaries of complex topics. What your CEO or CFO needs to know about a platform decision. What you need to know before a vendor negotiation.
Practitioner Tools — templates, scorecards, and working documents you can adapt and use immediately
Content is added weekly. Founding Members get early access to new research before it's available to general subscribers.
Who it’s for
The Intelligence Desk is built for marketing operations leaders at mid-market companies, typically CMOs, VPs of Marketing, and MOps practitioners at organizations between 200 and 1,000 employees.
You're the right fit if:
You own or significantly influence your marketing tech stack and are under pressure to justify it
You're navigating a stack rationalization, platform migration, or AI integration decision without a clear playbook
You present stack and budget decisions to executives and need frameworks that hold up in the room
You're building or rebuilding a MOps function and want structured intelligence to inform those decisions
If you own the stack decision, the budget conversation, or both — this platform was built for you.
"I already have too many subscriptions."
Fair. Most of them are giving you content.
The Intelligence Desk is structured differently. You don't read it like a newsletter and move on. You use it when you have a problem to solve: a board question, a stack decision, a vendor negotiation, or a team restructuring.
It's reference material for your function, not reading for the commute.
If you've ever had to build a budget defense from scratch because nothing in your existing feeds gave you what you needed, or walked into a CFO conversation without a framework and had to improvise, that's the gap the Intelligence Desk fills.
Think of it less like a subscription and more like access to a research function you don't have to run yourself.
FOUNDER MEMBER PRICING NOW AVAILABLE
FOUNDER MEMBER PRICING NOW AVAILABLE
The Intelligence Desk is in its Founding Member phase. Founding Members get two things that general subscribers won't: locked-in pricing for as long as they remain active, and early access to new research before it opens to the general subscriber base.
General availability pricing increases when the FM phase closes. There is no announced deadline — but there is a cap on Founding Members, and pricing changes when that cap is reached.
You will receive full access to existing platform content at the time of subscription, plus ongoing updates at the published cadence. No contracts. Cancel anytime.
Built by someone who does this work, not just writes about it
The Intelligence Desk is built and maintained by Tonya Walker, a marketing operations strategist and advisor with over 20 years of experience building and scaling MOps functions.
Every framework and research brief published to the platform is grounded in actual audit work, patterns observed across real marketing operations at startup, mid-sized, and enterprise organizations, not synthesized from analyst reports. The briefs and frameworks reflects what marketing leaders are actually navigating, not what they should be.
Tonya has led marketing strategy and operations at organizations including Google Cloud, Medtronic, and Panasonic. She is a subject-matter expert at Martech.org and works with marketing leaders through her consulting practice, The Strategic Stack.
Founding Member pricing won't last.
Lock in your pricing and get early access to research before it opens to the general subscriber base.